I recently attended a show at the Lake Superior Big Top Chautauqua (sha-ta-qwa). I’ve listened to the “Tent Show Radio” broadcasts for years and was happy to win a pair of tickets to a show. From the names “Big Top Chautauqua” and “Tent Show Radio” I knew we would be watching a show under a tent but that was the limit of our expectations. What we found was an interesting mix of simplicity and sophistication.
The sign for Big Top Chautauqua (BTC) directed us west off of Highway 13. After a short ride we found ourselves in a queue of cars being directed by a person along the side of the road. We told the person we needed to pick up tickets at “Will Call”. We were directed into the left lane and expected we would end up at a building with a ticket window. A ways further we were stopped by another person along the way. When I asked for directions to Will Call the woman responded “That’s me.”. The ticket window turned out to be a person with a clipboard and a stack of envelopes. We were then directed to a parking spot by a person in an orange vest.
With the exception of the restrooms, everything we came in contact with at BTC was under tents. The people we encountered were the kind of warm and friendly types who evoke images of people who had, in years gone by, uttered the words “You know what would be cool…” while sitting around a campfire. While this may be true, BTC is a much more sophisticated operation than the simple surroundings and friendly smiles would suggest.
Taking a closer look at the BTC grounds shows clearly defined business processes and practices. There are separate tens for food, merchandise and raffle sales. The complimentary tickets we received were electronically generated and showed a price of $0.00. BTC operates a shuttle service to bring guests in from nearby communities. Additionally, BTC produces a syndicated radio program, does educational outreach programs and has a touring company.
In 2000 BTC encountered a major problem: an electrical short caused their tent to burn down in the middle of the night. Many organizations never recover from such a catastrophic event. Fortunately BTC had seen how disastrous it would be to lose their tent. They only missed one performance before the backup tent was in place.
For mor information about BTC go to http://bigtop.org/
Lessons learned:
At first glance big top Chautauqua appears to be an unorganized collection of sophisticated and unsophisticated processes, practices and technologies. A business analyst looking for some consulting dollars might recommend an intense (and costly) process to “standardize the organization’s business processes and raise them up to include the best technologies available”.
A closer look at BTC suggests things are as sophisticated as they need to be, but not more. Aside from the technology of sound systems, there is little BTC could do to dramatically improve on the audience experience. A multi-million dollar investment in buildings for ticket sales, food service and merchandise would add little to the overall audience experience.
On the other hand, BTC has an organizational infrastructure reflecting thoughtful leadership with a sophisticated business sense. While the big blue tent is the iconic image of BTC they have developed multiple income streams and distribution channels. The decision to have a backup tent was preceded by some version of the question, “What would be the impact of losing our tent?” The fact BTC tracks paid and complimentary tickets indicates they have the ability to analyze revenues and expenses by audience, seats and paid admissions.
Applying the lessons:
The Lake Superior Big Top Chautauqua employs a mix of business practices and technologies ranging from simple to sophisticated. This mix provides a reminder “best practice” and “best technology” are subjective terms. Here are a few simple questions to assist you in looking at how sophisticated your organizational environment needs to be:
- Start by clearly describing what is to be accomplished by the business process being examined. At BTC all they were trying to do is put “on hold” tickets in the hands of people coming down the driveway.
- If the process is not working as expected, clearly describe the problem. Avoid describing a solution to an undefined problem.
- Identify the impact the problem has on the organization. Does the problem consume staff time when they could be doing something more productive? Does it cause bottlenecks in the flow of your organization? Does it cause customers to go somewhere else? Every problem can be associated with a cost to the organization. The cost of the problem should exceed the budget for its solution.
- Identify the absolute minimum change required to solve the problem described above. Can this solution apply in all situations? It’s best to avoid elaborate exception processing: if a solution can’t be integrated into the standard process it’s too complicated.
The book Think and Grow Rich tells of a sales manager who told his salesmen (Yes, Napoli and Hill was smart but not enlightened.) to put twenty-five beans in their left pocket at the start of the day. When they made a sales contact they were to move one bean to the right pocket. Their sales day was over when they had emptied their left pocket. Some might say a Smartphone connected to a centralized database would be a better tracking process but it’s unlikely the salesperson would have time to make twenty-five contacts in a day if they were constantly fiddling with their phone.
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